How AI is transforming the customer experience

How AI is transforming the customer experience

Introduction Technology is transforming customer experience. Artificial intelligence (AI) is one technology that is contributing greatly to the transformation. AI has changed the way many companies interact with their customers. This is considered important considering that customer experience is a crucial aspect in today’s hyper-competitive business environment. Customers do not need to watch adverts to learn about a company’s products or services. All the information is available in the internet. Besides, AI has been used to make only the right…

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The Importance of Customer Satisfaction for Your Marketing Strategy

The Importance of Customer Satisfaction for Your Marketing Strategy

The Importance of Customer Satisfaction for Your Marketing Strategy In marketing, customer satisfaction is a means of determining whether or not the products and services business or a company is offering meet or exceed the expectations of the consumers. Customer Satisfaction as a marketing strategy can increase the profitability of a business and see it grow. Every entrepreneur should think about the customer satisfaction marketing strategy as it comes with a lot of benefits including; Encourages customer retention and reduces…

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The Importance of Customer Life Cycle Management for your Bussiness

The Importance of Customer Life Cycle Management for your Bussiness

Customer life cycle management is required to customize an online experience over time. This is very important for your business growth. Understanding the client’s momentum is necessary for any company that aims to succeed. The customer life cycle Reach It involves reaching out for prospects and make them aware of you product, brand or firm. As a marketer, you make them aware of your products and then assess the possibility of converting them to active customers. In this stage, you…

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5 Things You Can Do Today To Convert More Customers Into Promoters

5 Things You Can Do Today To Convert More Customers Into Promoters

Word-of-mouth is an effective business promotion tool. It is affordable in that its cost is at zero. Referrals and recommendations from friends and/or relatives play an important role in the purchasing decision of a potential customer. Since they are more persuaded by experiences of the existing consumers than your promotional messages. Today’s customers are keen and guarded when it comes to making purchases; that means, they are not willing buyers. However, a modern business that aims at achieving a competitive…

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Why you need to listen to your customers

Why you need to listen to your customers

For any business to grow, customer feedback is necessary. It involves a process of obtaining the opinions of the customers on products or services a business offers. It always provides an entrepreneur with insights with which they can improve and grow their businesses and promote the general customer experience. This article will discuss the importance of customer feedback. Read on to discover why you need to hear what your customers are saying and the customer feedback methods you can use….

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8 Customer Satisfaction tips and trends for 2017

8 Customer Satisfaction tips and trends for 2017

Looking forward to enhancing your customer satisfaction in the year 2017? Well, you will have to up your game. And yes, this calls for more than just planning. It calls for exploitation of all available platforms and avenues which increase contact with the customers. While utmost customer satisfaction remains at the top of every company’s priorities, it is worth noting that only a few of these companies manage to exploit the available avenues and reap full benefits. Why is it…

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NPS, CSAT and CES: Most Important Metrics to CX

NPS, CSAT and CES: Most Important Metrics to CX

CX, the common abbreviation for customer experience, refers to the impact of each touch point in the customer journey. As a CX manager, therefore, you need to determine what entails a positive customer experience before implementing changes that will have the greatest impact. You should also use results to ensure each customer interaction is highly optimized. The rise of social media and new technology means that there are new ways to interact with customers. However, CX is more than just…

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Customer Satisfaction x Churn: How improve this relation

Customer Satisfaction x Churn: How improve this relation

The key to a good business is to make maximum profit. How do you maximise your profit? By keeping your customers so satisfied that they come to you over and over again. In the business industry, customer satisfaction is considered the key element when it comes to maximising your sales. Even though this is a key element, many businesses fail to keep their customers satisfied for long and end up having to shut down because of their sales drop. What…

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The definitive guide for Customer Satisfaction

The definitive guide for Customer Satisfaction

What is customer satisfaction Satisfaction is the best indicator of how likely it is that the company customers will make further and recurrence purchases. Individuals who rate their satisfaction level as high are likely to become return customers and might even evangelize for the company. When a customer is satisfied with a product, he or she might recommend it to friends, partners and colleagues. This can be a powerful marketing advantage. In the other hand individuals who rate their satisfaction…

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10 tips to improve customer satisfaction

10 tips to improve customer satisfaction

How to improve customer satisfaction? This question is more common than you might think. The vast majority of companies are looking for ways to satisfy and meet their customers’ wishes. If customer satisfaction is your goal, then great customer service will get you there. Here are ten simple things you can do to embed customer service into your business philosophy and day-to-day operations: Respond more quickly to emails Agility is everything. With social media, this is the age of instant…

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